Vans Custom Culture

Took part in the 2019 Vans Custom Culture competition to design a new pair of Vans using original ideas to compliment and fit with Vans current branding. My research focused primarily on the company, its existing product ranges, and the sports associated with Vans, Skateboarding, Surfing, Snowboarding and BMX. The bumble bee and owl designs were created in a similar style to complement each other and appear to be from the same design range. I kept the colours to a minimum and used only flat colours to simplify the manufacturing process should the idea go into mass production.